
All operations contributed to the strong results, with Google segment revenues, including Nest, rising to USD 32.512 billion from 25.913 billion the year before, including advertising revenues lifting to USD 28.087 billion from 22.672 billion. Segment revenue also includes non-advertising revenue, including cloud computing services, Pixel-branded smartphones and the Play store; these advanced to USD 4.425 billion from 3.241 billion. Revenues from “Other Bets” leaped to USD 145 million from 97 million; this stream includes Verily, Google Fiber and Waymo.
By region, the US contributed 21 percent to total revenues, with EMEA bringing in 26 percent, APAC 36 percent and Canada and Latin America 31 percent.
Traffic acquisition costs rose slightly to 23 percent of ad revenue from 22 percent year-on-year.
The number of employees at Alphabet advanced to 89,058 from 85,050 in the previous quarter and 75,606 the year earlier. The operating cash flow increased by 37 percent, while capex doubled to USD 5.4 billion.
All together, the cash position shrank by USD 4 billion from a year earlier, but climbed quarter-on-quarter by USD 1.5 billion to USD 14.1 billion. In combination with investments, liquidity is now at USD 102 billion, only fractionally below the record level of the previous quarter.