HTC signs sponsorship deal with Uefa Champions League

Nieuws Mobiel Wereld 12 DEC 2012
HTC signs sponsorship deal with Uefa Champions League
HTC has announced an agreement to sponsor the Uefa Champions League and Uefa Europa League for three years. The exclusive partnership, making HTC the only mobile phone and tablet sponsor of the football league, will start in January 2013 and run until the end of the 2014-15 season. It also includes an association with the Uefa Super Cup, the Uefa Women's Champions League final and the Uefa Futsal Cup finals. HTC said it will promote the European league in its global marketing.

Categories:

Mobiel

Companies:

HTC

Regions:

Wereld

Tags:

Handsets, Marketing - Branding

Related Articles

EUROPA 21 MAY 2015

Sony Mobile takes over sponsorship of UEFA Champions League

Sony Computer Entertainment Europe and Sony Mobile Communications announced a deal for naming rights in the UEFA Champions League. They become the official partner of the European football league for three seasons, from 2015 to 2018. This includes the Super Cup 2015, 2016 and 2017, the UEFA Women's Champions League Finale and the UEFA Youth League Finals. PlayStation was already the official gaming partner of the UEFA Champions League, while HTC was previously the mobile phone partner of the league. 

WERELD 13 DEC 2012

HTC kritisch op eigen tablets

Hoewel HTC al geruime tijd werkt aan een nieuwe tablet is het bedrijf er tot dusver niet in geslaagd er één op de markt te brengen. Zo sneuvelden al zes à zeven concepten omdat deze niet naar tevredenheid waren van de Taiwanese producent. Dat zegt Kouji Kodera, Chief Product Officer van HTC, in een interview met The Verge. In mei bracht HTC de Flyer uit, een 7 inch tablet gebaseerd op Android. Echter, de HTC Flyer zorgde niet voor het succes waar het bedrijf op had gehoopt. De markt voor tablets wordt momen

WERELD 12 DEC 2012

HTC sluit sponsorovereenkomst met UEFA

HTC kondigt vandaag een wereldwijde sponsorovereenkomst aan met de UEFA. HTC verbindt zich gedurende de komende drie jaar wereldwijd als sponsor aan de UEFA Champions League en de UEFA Europa League. De samenwerking tussen HTC en de UEFA is exclusief, wat betekent dat HTC de enige telefoonleverancier zal zijn die participeert in de sponsoring van de competities. Het partnership gaat in januari 2013 van start. Als onderdeel van het partnership met de UEFA Champions League en de UEFA Europa League, wordt HTC

WERELD 28 NOV 2012

HTC names new marketing chief

HTC announced the appointment of Benjamin Ho as its new chief marketing officer, responsible for worldwide marketing and branding. He will join the company in January and report directly to CEO Peter Chou. Ho's first assignment will be to lead a project, dubbed internally as Marketing 2.0, refocusing HTC's efforts around "holistic marketing and mass-market brand outreach", the company said. Jason Mackenzie, currently serving as president of global sales and marketing, will focus on HTC's global sales strate

Just In

19 DEC 16:42

SLT-Mobitel launches 5G network in Sri Lanka

19 DEC 16:19

Dialog Axiata launches 5G network, connects 1.5 million subscribers

19 DEC 15:56

UK govt to ban AI-enabled nudification apps to protect women, girls

19 DEC 15:42

3 UK launches last-minute Christmas sale

Commentary

13:56

Video market set for slower growth ahead

11:38

Netflix buys Warner Bros to deepen content catalogue

11:11

KPN's mixed performance in Q3 raises questions for strategy day

15:26

Stock markets breaking records but what happened to Odido's IPO plans?

Background

01:04

The week in telecom: Wi-Fi bolt-ons take off to boost broadband growth, video market works on consolidation

01:39

The week in telecom: Netflix wins bidding for Warner Bros, Apple poaches new execs, Samsung debuts trifold

13:51

Proximus vs. Telenet: Proximus performs better in Q3 while Telenet uses up cash

14:16

Proximus Domestic still struggling with low margins

Complete profile

Before downloading the whitepaper, we would like to ask you to complete your profile with company and position. After confirming you will receive the white paper.