
Hu also outlined a number of priorities for the company in 2015. After reorganising in the past year its three divisions of Carrier, Enterprise and Consumer, the company aims to increase flexibility and delegate more authority and responsibility to operational units in the field, while streamlining its back office. At an operational level, Huawei plans to shift from a "function-centered" to a project-centered approach, in order to boost efficiency and profitability over the next few years.
In 2015, the company will begin piloting pre-sales and post-sales alignment at the project level, aiming to resolve issues in three key areas: project manager authorization, project resource assurance, and budget management. A management transformation pilot started in Germany, aimed at improving customer engagement and market orientation, will be extended to other countries.
Hu also highlighted the need to focus more on cyber security and user privacy. This includes increased assurances to operator customers of stable and secure networks and "a solemn commitment to the public, governments, and customers regarding cyber security and user privacy protection". Hu said that Huawei "will take all necessary measures to advance user privacy protection in accordance with local laws and regulations". This includes strengthening communication with external stakeholders, including governments and the media, so "they will understand that Huawei is a steady and responsible corporate citizen, an innovative enabler for the information society, and a collaborative industry contributor".