Huawei takes top spot in global smartphone market for first time in Q2

Nieuws Mobiel Wereld 30 JUL 2020
Huawei takes top spot in global smartphone market for first time in Q2

Despite the US restrictions on the company, Huawei has succeeded in taking the top spot in the global smartphone market, according to figures from Canalys. The market researcher estimates Huweai shipped more smartphones worldwide than any other vendor for the first time in Q2 2020, marking the first quarter in nine years that a company other than Samsung or Apple led the market. 

Huawei shipped an estimated 55.8 million devices in the quarter, down 5 percent year on year. Samsung came second with 53.7 million smartphones, down 30 percent from a year earlier. 

Huawei's resilience was due to its strong position in China, where its shipments rose 8 percent in Q2. This offset an estimated 27 percent fall in its shipments abroad. Canalys estimates over 70 percent of Huawei's smartphone ssales are now in mainland China. 

The market researcher said the situation would likely not have happened without the Covid-19 pandemic. Huawei profited from the strong recovery in the Chinese economy, while Samsung has a very small presence in China, with less than 1 percent market share, and suffered from the restrictions in key markets such as the US, India, Brazil and Europe. 

As a result, it will be hard for Huawei to maintain its lead in the long term. Its major channel partners in key regions such as Europe are increasingly wary of stocking Huawei devices, taking on fewer models and bringing in new brands to reduce risk, Canalys said. "Strength in China alone will not be enough to sustain Huawei at the top once the global economy starts to recover."

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