Hulu FY revenues up 65%, passes 3 mln paid subscribers

Nieuws Breedband Verenigde Staten 18 DEC 2012
Hulu FY revenues up 65%, passes 3 mln paid subscribers
US online TV platform Hulu announced that its revenues grew 65 percent in 2012 to USD 695 million. Growth was driven by a more than doubling in its paid subscriber base, to over 3 million. The subscription service Hulu Plus also expanded its distribution this year, to platforms such as Apple TV, Nintendo Wii and Wii U, Windows 8 tablets and new Android tablets and phones. Hulu Plus can now be accessed from more than 320 million internet-connected devices in the US (not including laptop and desktop computers). In terms of content, Hulu said it invested over USD 500 million last year. It now offers video from more than 430 content partners, providing over 60,000 TV episodes, 2,300 TV series, and 50,000 hours of video. Its advertiser base also grew in the past year, by 28 percent to over 1,000 advertisers.

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