The OTT TV service Hulu announced that it passed 25 million subscribers in 2018. The company last reported 20 million in September, of which more than 1 million using its live TV subscription service. Over the full year, the total number of subscribers rose 48 percent.
The company said ad revenues were up over 45 percent last year to a record of nearly USD 1.5 billion. The number of advertisers on the platform also rose by 50 percent.
Ad growth is supported by more engaged viewers, as the average time spent on Hulu per subscriber each month increased 20 percent in 2018. The platform delivers a particularly young audience, at a median age of 32 for Hulu viewers compared to 56 for all Americans watching TV. The average annual income of a Hulu viewer rose to USD 93,000, above the US median of around USD 59,000.
Hulu also expanded its content offering in 2018. Its on-demand library reached over 85,000 episodes of TV shows, while it also added a fourth premium add-on with Starz, more channels from Discovery and a Spanish-language live TV package.
