Lenovo kicks off multi-year Ferrari partnership in Melbourne

Nieuws Algemeen Wereld 23 MAR 2018
Lenovo kicks off multi-year Ferrari partnership in Melbourne
Lenovo entered into a multi-year sponsorship partnership with Scuderia Ferrari starting with the 2018 season which kicks off in Melbourne this 25 March. Under the terms of the partnership, the Lenovo logo will appear on the side wing and front suspension of the Scuderia Ferrari 2018 F1 single-seater as well as team uniforms and on the arm of drivers’ racing suits. Lenovo will also provide products (ThinkPad laptops and Miix tablets) to be used by Scuderia Ferrari on and off the track.

The Lenovo logo first appeared on the SF71H single-seater on 22 February in Maranello, Italy and will debut in Melbourne for the first Grand Prix of the 2018 F1 season.

Categories:

Algemeen

Regions:

Wereld

Tags:

Cooperations & alliances, Marketing - Branding

Related Articles

WERELD 16 AUG 2018

Lenovo returns to profit as quarterly sales grow 19%

Lenovo reported a return to profit in its fiscal first quarter to June, driven by revenue growth and cost savings from the merger of its PC and mobile phone activities. Revenues rose 19 percent year-on-year to 11.91 billion, the gross margin increased to 13.7 percent from 13.6, and the net result improved to a profit of USD 85 million from a loss of USD 54 million a year ago. 

WERELD 24 MAY 2018

Lenovo posts FY loss as mobile losses offset PC recovery

Lenovo posted a net loss for its fiscal year to March of USD 189 million, versus a profit of USD 535 million a year earlier, hurt by continued losses at its smartphone and data centre businesses and a writedown of tax assets after the US corporate tax reform. Revenues rose 5 percent to USD 45.35 billion, as the PC division returned to growth, while operating profit dropped 42 percent to USD 387 million. The company maintained its dividend at HKD 20.5 cents per share. 

WERELD 6 APR 2018

Lenovo wordt technology partner van Ducati in MotoGP

Lenovo heeft een meerjarige overeenkomst gesloten met Ducati Corse voor de sponsoring van het Italiaanse team in het MotoGP wereldkampioenschap. Met ingang van het seizoen 2018 gaat Lenovo als technologiepartner alle pc's tablets en servers leveren, zowel op als naast de circuits. De bedrijven gaan ook samenwerken aan de ontwikkeling van producten die Ducati vooraan moeten brengen in het WK. De samenwerking wordt gepresenteerd op 8 april in het Autódromo Termas de Río Hondo in Argentinië. De eerste race van

WERELD 6 APR 2018

Lenovo signs as Ducati Team's MotoGP technology partner

Lenovo entered into a multi-year sponsorship deal with the Ducati Team competing in the MotoGP World Championship. Starting with the 2018 season, Lenovo will be the key technology partner for Ducati, which will include the team using Lenovo's PCs, tablets and servers both on and off the track. The partnership also includes co-development and collaboration on product R&D as part of a programme to further accelerate the team's progress and success.

WERELD 22 MAR 2018

NTT Communications' SD-WAN picked by McLaren Racing

NTT Com's SD-WAN technology will be used by F1 team McLaren to connect the McLaren Technology Centre with racing circuits in 21 countries during the 2018 season. The decision follows a successful test deployment of the technology during the 2017 Japan Grand Prix, when McLaren was able to send 100GB of data during a race from Japan to the UK via NTT Com's SD-WAN.

NEDERLAND 19 MAR 2018

Ziggo signs sponsorship deal with F1 driver Verstappen

Dutch operator Ziggo has signed a three-year sponsorship agreement with the Formula 1 driver Max Verstappen. Under the agreement to start immediately, Verstappen will appear before and after races on the Ziggo Sport channel and contribute to the development of the company's F1 coverage. 

SPANJE 6 MAR 2018

Vodafone Spain drops F1 and MotoGP from 2018 offer

Vodafone Spain has decided to completely drop Formula 1 and MotoGP from its range of plans this year and is informing subscribers accordingly, reports local daily El Espanol. The operator last year offered a 'Vodafone Motor' package with dedicated Formula 1 and MotoGP channels for EUR 10 a month after striking a deal with rights holder Telefonica. However, shortly before the start of the motor racing season the company took the decision to invest in other content, said the report.

WERELD 28 FEB 2018

Formula 1 to launch live OTT streaming service

Formula 1 has announced plans to launch an online streaming service. Starting with the 2018 season, Formula 1 will use an app to deliver the action live from every race to fans directly, and expand its reach to new audiences.

Just In

19 DEC 16:42

SLT-Mobitel launches 5G network in Sri Lanka

19 DEC 16:19

Dialog Axiata launches 5G network, connects 1.5 million subscribers

19 DEC 15:56

UK govt to ban AI-enabled nudification apps to protect women, girls

19 DEC 15:42

3 UK launches last-minute Christmas sale

Commentary

13:56

Video market set for slower growth ahead

11:38

Netflix buys Warner Bros to deepen content catalogue

11:11

KPN's mixed performance in Q3 raises questions for strategy day

15:26

Stock markets breaking records but what happened to Odido's IPO plans?

Background

01:04

The week in telecom: Wi-Fi bolt-ons take off to boost broadband growth, video market works on consolidation

01:39

The week in telecom: Netflix wins bidding for Warner Bros, Apple poaches new execs, Samsung debuts trifold

13:51

Proximus vs. Telenet: Proximus performs better in Q3 while Telenet uses up cash

14:16

Proximus Domestic still struggling with low margins

Complete profile

Before downloading the whitepaper, we would like to ask you to complete your profile with company and position. After confirming you will receive the white paper.