MVNO Lycamobile strengthened its international leadership team with four new country manager appointments in Australia, France, Russia and Romania. The new appointments follow several senior hires in the Lycamobile C-suite. The new country managers are Brendan Feeney in Australia, Mikis de Bonneval in France, Mikhail Alilekov in Russia and Mihai Nica in Romania.
Feeney has over 20 years’ experience in the telecom sector, from mobile services to fixed internet. He built expertise creating brand awareness and converting momentum into customer growth at Optus.
De Bonneval comes to Lycamobile with a breadth of experience in the national and international telco sectors. In his most recent position at Lebara France, Mikis oversaw a significant organisational reshuffle leading the firm back into profitability.
Over the past fifteen years, Alilekov worked for some of the largest telecom firms in Russia, including VimpelCom and MTT, developing distribution networks and driving marketing strategies to achieve significant national growth.
Nica worked in a number of global telecom companies over the past ten years including Vodafone and Rostelecom. He has extensive experience growing revenue and implementing customer management strategies.
