Micromax has become the first domestic vendor to take the top spot in the Indian smart phone market, the third largest in the world, according to a report from Canalys. Micromax holds a 22 percent share of India’s total smartphone market, ahead of Samsung at 20 percent. Overall, the Indian market saw very strong annual growth of 90 percent, with 21.6 million units shipping in the fourth quarter. The top four players in the fourth quarter 2014 in India by units shipped were Micromax, Samsung, Karbonn and Lava.
The report also shows that Micromax’s performance is partly due to its continuing appeal to mobile phone users upgrading to smartphones. Its flagship line of products has also very effectively targeted the USD 150 to USD 200 segment.
In the fourth quarter of 2014 in India, 23 percent of shipments were of devices priced under USD 100 (INR 6,000), while 41 percent were of devices in the USD 100 to USD 200 price range (INR 6,000 to INR 12,000).
