Motorola Mobility CEO Sanjay Jha acknowledged the company still has an image problem with consumers, Dow Jones reports. Speaking at an investor conference, he said that while its products are now known for their quality and trustworthiness, they aren't what people aspire to buy. "It's important to make (the brand) sing a little more in an aspirational way," Jha said. Motorola could have done a better job promoting and explaining the benefits of the company's two recent flagship products, the Atrix smartphone and the Xoom tablet. The Atrix phone, which was sold through AT&T, didn't perform as well as Jha liked, he acknowledged. But he said the handset did better than people were expecting. The Atrix was hamstrung because it was bundled with its key accessory, a laptop dock, at a price that critics felt was too high. The company also suffered a delay in its 4G smartphone, the Droid Bionic, as well as the 4G component to the Xoom tablet. Jha said it had made progress on 4G and plans to release the products in the second half. As part of its turnaround, the company is looking to new areas, both geographically and through different segments. Jha said the company plans to put out more unique devices for the China and Latin America markets because of the growth in the area. He added he expects a stronger presence in Europe in the fourth quarter, when he plans to ramp up the company's marketing budget in the region. Jha reiterated that the company is focused on staying with Google's mobile operating system, Android.
