NBCUniversal International has launched a new subscription video-on-demand (SVOD) reality service called hayu. The service is curated and fully integrated with social media. It will launch in Australia, the UK and Ireland in March on a range of devices (mobile, tablet, laptop and connected TV). At launch, the streaming service will include over 3,000 episodes of reality content, including programmes such as 'Keeping Up with the Kardashians', 'Made in Chelsea', 'The Real Housewives' and 'The Millionaire Matchmaker'.
It will add 500+ episodes each year, the majority of which will debut on the service on the same day as they premiere in the US. The service is available without a contract for AUD 5.99/GBP 3.99 per month, and all customers can test the service free for 30 days.
