Netflix in talks to enter China with Wasu - report

Nieuws Breedband China 15 MAY 2015
Netflix in talks to enter China with Wasu - report
Netflix is in talks with a Chinese media company and other possible partners on its entry into the Chinese market, people familiar with the matter told Bloomberg. Netflix has held discussions with companies including Wasu Media Holding, backed by Alibaba founder Jack Ma, about forming a partnership. Wasu has been working with Alibaba Group to produce set-top boxes since 2013. Wasu operates cable TV and broadband networks in Hangzhou, where Alibaba is based. 

Netflix wants a local partner that has licences for content on all devices, including mobile phones, computers and set-top boxes. China’s State Administration of Press, Publication, Radio, Film and Television has given internet TV licences to seven companies, including Wasu. Chief Content Office Ted Sarandos told an investor conference 13 May that Netflix intends to "try to figure out China and how to get there." The company doesn’t intend to go to China without a partner, he said. 

Netflix would need to sort out content censorship regulations with Chinese authorities. Starting this April, new episodes of foreign programs can’t be shown in China until after the shows’ seasons have ended, according to a government notice. Episodes need to be handed in to censors for approval, and content deemed violent, sexual or offensive to the ruling Communist Party can be cut, according to notices. 

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