O2 UK plans to deploy what it claims will be a market-changing public Wi-Fi platform in the UK, with the launch of O2 Wifi. O2's premium hotspots will be managed through partnerships with key venue owners and will be open for all customers to access for free, no matter which mobile or broadband provider they are with. O2 wants to create a scaled Wi-Fi platform that will be at least double the number of premium hotspots currently offered by BT Openzone and The Cloud combined by 2013. It will begin rollout immediately by replacing its existing 450 Cloud hotspots in its retail and office estate. It will continue to extend the reach and scale of O2 Wifi through partnerships with strategic venues, to include shops, restaurants, retail outlets and outdoor and indoor locations across the UK. Access to the hotspots will be through a simple sign-up process and will be free to both O2 and non-O2 mobile customers, providing seamless connectivity to a high quality network. The sign up process will be auto provisioned for all O2 customers with Wi-Fi devices by the end of the year. All hotspots will be premium public hotspots, as opposed to using residential connections with limited bandwidth. In addition, O2 will up investment in its mobile network by 25 percent this year. These investments will allow O2 to offer customers access to a suite of layered technologies, including 2G, EDGE, 3G, 4G, HSPA+ and Wi-Fi, seamlessly, simply and at speed. These technologies will enable customers to access a new range of 'smarter' services and experiences.
