More and more Dutch consumers are bundling both fixed and mobile services with the same provider. At the end of Q3 2017, over 30 percent of all multi-play households included both fixed and mobile services, up 10 percent points from the end of 2016, according to the latest research from Telecompaper. The increase is largely due to the merger of mobile operator Vodafone with cable operator Ziggo and their fixed-mobile offer introduced early this year.
The most consumers still subscribe to the traditional triple-play of fixed broadband, telephony and TV, although its share among multi-plays fell to 49 percent. The total number of multi-play households in the Netherlands reached 6.62 million at the end of September, an increase of 0.9 percent.
Revenues from multi-play services rose almost 5 percent to EUR 1.13 billion in Q3, according to the Telecompaper report 'Dutch Consumer Multiplay Market'. The revenue growth was driven by price increases at Ziggo and KPN for dual- and triple-play packages. More customers at VodafoneZiggo were also taking advantage of its 'Non Stop gratis extra’s' introduced earlier this year for customers who take both fixed and mobile services.
KPN biggest in quad-play, VodafoneZiggo leads total market
Despite the growth of VodafoneZiggp, KPN remains the biggest quad-play provider, thanks to its early launch of the KPN Een proposition. KPN accounted for 60 percent of quad-play subscribers at the end of September, while VodafoneZiggo increased its share by 4 percent points to over 37 percent. In terms of revenues, VodafoneZiggo's share rose from 22 to 34 percent, while KPN was still the biggest with almost 64 percent.
The market shares are closer in the total multi-play market. Ziggo is the biggest with a 47.6 percent share of subscribers, followed by KPN with 39.9 percent. Ziggo also leads in revenues with 48.1 percent or over EUR 540 million in Q3, while KPN took 42.6 percent or EUR 480 million in multi-play revenues in Q3.
Triple-play contributes most revenues
Despite the growth in quad-play, triple-plays still contribute the most revenue in the Dutch market, with a share of just over 55 percent. This includes triple-plays of any sort - with three fixed and/or mobile services by the same provider. Quad-play accounted for 23 percent of market revenue, up almost 2 percent points in the quarter.
Telecompaper expects the market positions may shift in the last quarter of 2017, after T-Mobile started in October offering extra benefits for customers who take both fixed and mobile services. T-Mobile's position may growth further in 2018, after it completes the announced acquisition of Tele2.
