Samsung Electronics will launch its own open mobile platform, Samsung bada [bada] in December of this year. This new addition to Samsung's mobile ecosystem enables developers to create applications for millions of new Samsung mobile phones, and consumers to enjoy a fun and diverse mobile experience. The name 'bada', which means 'ocean' in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform. The official website (www.bada.com) has opened, featuring a range of information on bada including updates on product launches, features, and event notices. Samsung will also host an official launch event for bada in London in December and will also unveil its bada software development kit (SDK) to developers for the first time on this date. Samsung established its mobile application ecosystem through the launch of Samsung Mobile Innovator in 2008 and the Samsung Application Seller Site followed by Samsung Application Store as another key element of this offering.
