Snap is introducing a new feature called Spotlight on its Snapchat app in selected countries. The company said the aim is to highlight entertaining Snaps on the app and it will reward the best-viewed items on Spotlight.
Until the end of the year, the company will divide up USD 1 million in prizes to creators of the best video snaps on Spotlight. The prizes will be based on the most views on a given day compared to other Snaps. The Spotlight videos will feature on a dedicated tab on the home screen, be moderated and not be open to public comments.
Spotlight is available starting in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France, with more countries coming soon.
