T-Mobile Netherlands to position Tele2 as online-only brand

News Wireless Netherlands 4 APR 2019
T-Mobile Netherlands to position Tele2 as online-only brand

T-Mobile Netherlands has decided to position Tele2 Netherlands as an online brand, following its takeover of the company from the start of this year. The company told Telecompaper this means that the 17 Tele2 NL stores will disappear or be converted.

From this year, service and sales for the Tele2 brand will only be offered via the internet. The first Tele2 store to be closed will be in Alkmaar. The remaining 16 stories will be disposed of this year. The retail locations of partners, where Tele2 NL services are sold, will be excluded from the plans.

T-Mobile NL currently has 125 stores. How many there will be at the end of this year is not yet clear. The company noted that its plans will not cause job losses and that Tele2 store staff will be offered a position in the T-Mobile store channel.

Categories:

Mobile

Companies:

Telecompaper,  Tele2 Netherlands,  T-Mobile Netherlands

Countries:

Netherlands

Tags:

Distribution - retail outlets, Corporate strategy, M&A buyouts & divestments, Marketing - Branding

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