T-Mobile Netherlands has named Marieke Snoep its new chief commercial officer for all consumer activities. Snoep was previously responsible for T-Mobile's business segment. Snoep was the one who put together T-Mobile NL’s Unlimited strategy and she plans to continue in this vein, with attention on products such as “Unlimited” and 'Datavrije Muziek' (datafree music).
Since 2016, Snoep has been in charge of T-Mobile's business market. In 2012, she joined the operator’s management board as director of customer operations. Since 2002, she held various management positions within Customer Operations.
The operator said Snoep has shown in the business segment that building products and services with the end user in mind brings out the best experience, and that she will continue to do this with consumer products.
Marieke Snoep: "T-Mobile NL listens to the wishes of the market and then comes with products that break down old telecom boundaries, such as with 'Unlimited' and 'Datavrije Muziek'. In addition, we build ways so that customers can fully customize their preferences for the ultimate mobile experience. In order to achieve this, I am committed to introducing new technology to the benefit of our customers and users. We always do this in cooperation with customers and in a personal way. This team approach has made T-Mobile the fastest growing mobile provider for the business market in a short while without compromising the personal experience our customers are used to. "
