Telefonica said it has signed a global deal with Chinese video-sharing app TikTok to develop local co-marketing and strategic activities. The partners intend to create innovative new ways for the TikTok community to enjoy their favourite short-form videos across Telefonica services, including a series of local activations in the operator's key markets across Europe and Latin America.
The partnership will focus on three key areas, including marketing campaigns, service distribution and technological efficiencies, as well as the development of new services and revenue opportunities. In Spain the two companies announced the launch of a new ‘Living App’ for users of the Movistar+ 4K TV set-top-box.
The TV app, dubbed TikTok Extra, will “bring the most relevant TikTok content to Movistar customers”, many of whom will be able to interact with the application using Aura voice controls, said the partners without providing further details.
Telefonica has been launching ‘Living Apps' in collaboration with companies such as Air Europa, Atletico de Madrid, El Corte Ingles, Iberia and La Liga since 2019, including a Fortnite app developed with Epic Games.
