Telefonica has launched a new strategic programme for the next three years. Dubbed bravo!, the programme sets out Telefonica's strategic priorities and key initiatives to align operations in the three regions in which Telefonica is present. The bravo! programme focuses on four main aspects: the customer, the operator's offering, platforms and culture. According to Telefonica's chairman Cesar Alierta, Telefonica targets over 320 million customers by 2012, or 30 percent of the market in the regions where the company operates. Telefonica also forecasts annual growth ranging between 1 and 4 percent over the next four years.
