Xiaomi on the up
When looking more closely at the eight players, it is visible that especially Xiaomi is rising in popularity. When looking at an aggregated picture of the eight brands, the Xiaomi brand can be seen to be growing in popularity, going to 15 percent from 5 percent in a period of 3 months.
If Xiaomi keeps up this pace, it could become the fourth player on the Dutch market, after Huawei. After Xiaomi, the Dutch are currently the most interested in devices from Sony, Nokia and OnePlus. The popularity of devices from these brands are at about 2 percent in the aggregated picture.
Emergence of Chinese brands harms HTC, Motorola and LG
Interest in HTC smartphones is still sinking. The company has had a low market share on the Dutch market for a long time, but its market share has been the most hit by the rise of new (Chinese) brands. Oppo, which arrived on the Dutch market only this year, has gained more popularity in a short time than HTC and Motorola together in terms of market share.
Established companies such as Sony, Nokia, Motorola and HTC have had years of declining sales and market shares on the Dutch market. The emergence of new, cheaper (Chinese) brands seems to be pushing the market share of these players even further downwards. Oppo, Xiaomi or OnePlus have the potential to grow into a new, strong fourth player on the Dutch mobile market over the coming period.
