Twitter is in talks with the NBA, Major League Soccer and Time Warner's Turner Broadcasting to buy digital streaming rights for content related to major sports and events, Recode reported citing sources, which said the company wants to stream more TV-like live video around major sporting events. The deals could centre around actual game footage or fringe content and pre or post-game material.
Twitter is talking to Turner because it already locked up sports rights from a number of sources, including the NBA, MLB and the NCAA Men’s Basketball Tournament. Turner also has its own eSports league, called Eleague, and broadcasts professional video game competitions.
Twitter, Turner and both sports leagues all declined to comment.
