The new guidelines are designed to encourage device developers to design products that, when used while driving, reduce the potential for driver distraction. The guidelines encourage manufacturers to implement features such as pairing, where a portable device is linked to a vehicle’s infotainment system, as well as Driver Mode, which is a simplified user interface. Both pairing and Driver Mode will reduce the potential for unsafe driver distraction by limiting the time a driver’s eyes are off the road, while at the same time preserving the full functionality of these devices when they are used at other times.
The agency is seeking public comments on its proposed guidelines. The Consumer Technology Association issued a critical statement, saying the NHTSA was going beyond its authority by trying to regulate app developers and device makers, when it only has authority over vehicle equipment. The industry group underlined the "great strides" already made to raise awareness of distracted driving and innovative products designed and brought to market to help drivers, and said new solutions such as self-driving vehicles will continue to help improve safety.
