Viacom has reached an agreement with Telefonica to make a wide range of its TV channels and content available for streaming by subscribers of the Movistar Play platform in Latin America. The deal is the first of its kind to be closed by Telefonica for its mobile and broadband subscribers as well as Viacom’s first partnership struck directly with a mobile operator to carry all its international flagship TV channels, apps and its VOD content. Movistar Play will carry live feeds of MTV, Nickelodeon, Nick Jr, Comedy Central and Paramount Channel TV channels in the region beginning in the first semester of 2018.
A selection of Viacom’s mobile streaming apps – MTV Play, Nickelodeon Play, Comedy Central Play and Noggin – will also be available to Movistar Play subscribers, together with a broad range of content from the company’s brands that will be accessible on an on-demand basis through the platform.
The agreement extends an existing carriage deal for Viacom’s linear channels and VOD content already available on Telefonica’s pay-TV services throughout the region.
