
Vodafone enhances own-brand handset offering for Christmas

Vodafone has added three new phones to its own-brand handset portfolio. The Vodafone 553 qwerty side-slider, the Vodafone 945 Android smartphone and the refreshed Vodafone 543 will be available in stores in time for the Christmas sales period. The Vodafone 553 handset features a touchscreen with qwerty side-slider, 2.8-inch and rotatable touchscreen. The 553 comes with Opera Mini 5.0 for mobile internet browsing. The device is powered by Vodafone's 360 People – an address book which brings a customer's various online contact lists together in one place and makes them available both on the phone and automatically backed up and in sync at www.360.com. The phone also includes a 2MP camera with digital zoom, Bluetooth, FM radio, media player and Micro SD card slot for up to 8 GB of extra memory. The Vodafone 553 will be available in black, white, silver or pink, and will be offered on prepay tariffs in most European Vodafone markets. The Vodafone 945 is Vodafone's second own-brand Android smartphone. The handset offers access to Marketplace, Vodafone Music services and its catalogue of over 2 million DRM-free tracks, a 3.2-inch capacitive multi-touch screen, 5MP camera with flash, Wi-Fi and 300MB of built-in memory that can be expanded up to 32GB with a Micro SD card. The device will be available in black or silver. Finally, the Vodafone 543 handset has been designed in cooperation with high-street fashion brand Miss Sixty. The device comes with exclusive customised covers and phone accessories designed in colourful, on-trend graphics, which reflect the Miss Sixty brand. Launched in April, the Vodafone 543 has a 2.4-inch touch screen and runs Opera Mini 5.0 for mobile internet browsing. The phone also comes with Vodafone's pre-pay balance indicator, an always-on display of how much credit the customer has left to use.
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