
Vodafone has announced a wide-ranging reorganisation of its European leadership structure with a view to streamlining management efficiency and accelerating decision-making in key markets. The company said the CEOs of its four largest European markets – Hannes Ametsreiter in Germany, Aldo Bisio in Italy, Jeroen Hoencamp in the UK and Antonio Coimbra in Spain – will become members of the Group Executive Committee and report directly to group chief executive Vittorio Colao starting 01 October.
Vodafone Netherlands CEO Rob Shuter will also join the Group Executive Committee and assume additional leadership responsibilities for Vodafone's smaller European markets – Albania, Czech Republic, Greece, Hungary, Ireland, Malta, Portugal and Romania – while also reporting directly to Vittorio Colao. In addition, corporate functions operating at regional level in Europe will be integrated within the respective group functions. Colao said the aim of the changes was to “simplify and streamline the management of our largest European markets and accelerate our strategic plans in those countries."
The company also announced that Vodafone CEO for the Europe region, Philipp Humm, would leave the group later in the year to continue his CEO career outside Vodafone.