Yahoo!, Facebook announce strategic alliance

News Broadband Global 8 JUL 2012
Yahoo!, Facebook announce strategic alliance
Yahoo! and Facebook have agreed to resolve their patent dispute and launch a strategic alliance. They have signed definitive agreements to launch a new advertising partnership, extend and expand distribution arrangements, and settle all pending patent claims between the companies. The agreements include a patent portfolio cross-licence. They have agreed to co-operate to provide premium media experiences for consumers and advertisers, promoted across both Yahoo! and Facebook. They have also agreed to bring Yahoo!'s large media event coverage to Facebook users by collaborating on social integrations on the Yahoo! site.

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