Ziggo signs sponsorship deal with F1 driver Verstappen

Nieuws Algemeen Nederland 19 MAR 2018
Ziggo signs sponsorship deal with F1 driver Verstappen

Dutch operator Ziggo has signed a three-year sponsorship agreement with the Formula 1 driver Max Verstappen. Under the agreement to start immediately, Verstappen will appear before and after races on the Ziggo Sport channel and contribute to the development of the company's F1 coverage. 

Ziggo has held the rights to F1 for several years and said it's seen the sport's popularity increase thanks to Verstappen's success. The F1 season starts this year on 25 March in Melbourne.

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Algemeen

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Ziggo

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Nederland

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Marketing - Branding

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