European media, telecom groups launch unified ad marketplace
A coalition of major European media owners, telecom operators, data firms and adtech companies has launched the European Media Marketplace, a joint initiative aimed at streamlining digital advertising across the region and reducing fragmentation in media buying. Founding members include Deutsche Telekom's T Advertising Solutions, Equativ, Experian, Orange Advertising, Vodafone, Virgin Media O2, Adevinta units leboncoin and Kleinanzeigen, as well as Vinted and lastminute.com.