Dutch Apps Market is a quarterly report that gives insights in the installed base, number of active users and customer appreciation of the apps used. We show the market share by the following segment groups: Market, Gender, Age, Mobile Provider brands (KPN, Vodafone, T-Mobile, Tele2, Simpel), Handset brand (Apple, Samsung, Other) and Mobile subscription (postpaid vs prepaid). The different penetrations are shown in a conveniently arranged tables, enabling quick insight into the differences between the Apps and segments
The report zooms in on the following categories and Apps:
- Communication - BeReal, Discord, Facebook, Facebook, Messenger, Facetime, Google DUO, Hangouts, Instagram, Microsoft Teams, Pinterest, Reddit, Signal, Skype, Snapchat, Telegram, TikTok, Twitter, WhatsApp, Zoom.
- Banking and Payment – ABN-AMRO, Apple Pay, ASN, Bunq, Google Pay, ING, KNAB, OK, Payconiq, Rabobank, Regiobank, Revolut, SNS, Stocard, Triodos
- Video (for both tablets and smartphone) - Amazon, Prime Video, Apple TV, Discovery+, Disney+, ESPN, HBO Max, KIJK, KPN iTV GO, Netflix, NPO, RTL XL, SkyShowtime, Twitch, Viaplay, Videoland, YouTube, Ziggo GO
- Music (Streaming, radio) - Apple Music, Deezer, Google Play Music, iTunes, Qmusic , Radio 1, Radio 2, Radio 538, Sky Radio, Soundcloud, Spotify, Youtube.
