Dutch Household Connected provides insight into the Dutch household with an internet and bundle subscription. It shows which providers and services are used, demographic characteristics, why people have chosen a particular service, etc. The Connected Household report is published every quarter, comparing the current state of affairs with the situation a year earlier. Within the report we use arrow-icons to indicate significant change compare to the year before.
Topics covered
In the report we look at:
- Installed Base (Provider for Broadband, Television and Fixed Telephony),
- Purchase (why choosen for current provider, and where purchased),
- Usage (download speed),
- Spend per month for BBTV and BBTVFT
- Spend of Household on Mobile services
- How long customer
- Intention to churn in next 24 months,
- and intention which services to subscribe to with next broadband provider.
Splits in this report
The topics above are split for the following insights:
- Market
- Providers - the largest providers are given KPN, Ziggo, T-Mobile, Delta, e.o.
- Network technology - cable, DSL, FTTH
- FMC / No FMC - determined from the FMC offers in the market, and based upon the mobile brand of the respondent.
- Play - number of fixed services, with focus on BB, BBTV, BBFT and BBTVFT
- How Long Customer Broadband Provider - <12 Months, 12-24 Months, 24 or longer. We also include insight on how long the consumer is in contract with the existing broadband provider. A close analysis of these figures highlights trends in behavior.
- Households - Split into couples and single households, with or without children
- Age - split in various age groups.
- Housing - split in owned, rented, or social housing
- Income - gross income of household
- Provinces - Based on postcode information of the respondents. Only used at the installed base broadband and television.
