The Dutch NPS Monitor tracks customer loyalty across the Dutch mobile market on a quarterly basis. The Q1 2026 edition covers eleven operators — KPN, Vodafone, Odido, Simyo, hollandsnieuwe, Simpel, Ben, Youfone, Budget Mobile, Lebara and 50+ Mobiel, and maps NPS developments over five consecutive quarters, from Q1 2025 to Q1 2026.
The report is designed for strategy, marketing and research professionals at mobile operators, investors and consultancies who need a structured, data-driven view of where customer loyalty stands and where it is heading. It goes beyond scores alone: by combining segment breakdowns with a detailed driver analysis, it shows which customer groups underperform, which factors drive recommendation and which risks are building below the surface.
The Q1 2026 edition includes analysis of Odido's sustained NPS decline following service disruptions and a data breach, Ben's contrasting upward trajectory, and the pricing dynamics that define loyalty at value brands such as Simyo, Simpel and hollandsnieuwe.
What the report covers
- Market-level NPS trend across five quarters
- NPS per provider, broken down by gender, age group, education level and FMC status
- NPS driver analysis per operator, showing which topics drive promoter and detractor behaviour
- Coverage of KPN, Vodafone, Odido, Simyo, hollandsnieuwe, Simpel, Ben, Youfone, Budget Mobile, Lebara and 50+ Mobiel
Data is drawn from the Telecompaper Consumer Insights panel, with a minimum of 3,000 respondents per quarter, weighted to CBS figures for gender, age and educational level.
