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Research Report

Dutch Tablet User - Q2 2014

Report, published: August 2014
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€ 4,900
The report ‘Dutch Tablet Users Q2 2014’ provides extensive information on the tablet market in the Netherlands. The Telecompaper Consumer Panel has measured tablet penetration in households since Q3 2010. In April 2011 detailed questions about usage were added to the panel.

In October 2013 new questions were added which resulted in a renewed report with more emphasis on purchase, installed base, usage and NPS. Graphs are split to most used brand (Acer, Apple, Asus, Samsung and Yarvik) and model (i.e. Galaxy Tab 3, iPad 2 and Transformer Pad). The report discusses the following chapters:

  • Tablet penetration
  • Socio demographics
  • Installed base
  • Purchase intentions and reasons
  • Usage
  • NPS
  • Related customer devices

See table of content for more detailed information.

The full report is now available for 4,900 euros, but it is also possible to order separate slides. Please contact us for more information.

For the Telecompaper Consumer panel, at least 2,000 consumers are asked on a monthly basis about their use of mobile telephony, broadband connections, fixed telephony and TV, including details over their current situation, purchasing habits, usage and churn. Results are CBS stratified for gender, education and age (12- 80).

Look Inside

Specifications

Research Type Survey
Published 26 Aug 2014
Pages 47
File Type PDF
Size 730kb
Geographic Scope    Netherlands
Editions General
Topics Market research / news, Consumer devices/equipment, Research
Companies Acer, Apple Netherlands, Asus, Samsung Electronics Benelux, YARVIK

Add to cart
€ 4,900

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