Het Net and Planet are the two largest internet brands used by KPN, marketing DSL, DSL + telephony and DSL + telephony and IPTV services. Het Net has a growing DSL customer base with 652,000 on 31 March 2008, while Planet's DSL customer base is decreasing to an estimated 562,000 customers on 31 March 2008. Both brands will be distinct by 2010, as KPN announced a new brand strategy of only three brands: KPN, Telfort and Hi. Planet is most likely to become KPN, while Telecompaper expects that Het Net will be re-branded into Telfort, although KPN calls this conclusion premature. This research profile offers an overview of their activities and operations and outlines the most important business issues and reports a full SWOT analysis.
