The chart illustrates the intention of Dutch consumers to subscribe pay TV services HBO and Film1. The question asked was: "Pay TV service HBO became available at Ziggo in February. You have to pay a fixed amount for the HBO package (offering known series such as Sex and the City, Entourage, Band of Brothers) alongside your standard TV package. As well as HBO there is also pay TV service Film1, which also offers films (TV Film premières, arthouse) and series. How likely are you to add HBO and/or Film1 to your TV package? If you are not a Ziggo customer, we would kindly ask you to answer the question as if HBO were also available from your TV provider." The answer options were: I have it already; very likely; likely; perhaps; unlikely; very unlikely. Don't know answers have been excluded from the graph. The results are shown per TV provider. Source: Telecompaper Consumer Panel. Results are CBS stratified for gender and age (15-65). The survey data is from March 2012 (n=1,511).
