Dutch incumbent KPN has launched a digital television package for ADSL customers, following competitor Tele2’s move recently. The new TV-service from KPN is called “mine”; KPN chose this name to express a customer-centric approach. The user can decide when he or she wants to watch a TV programme or movie, and to further reflect this customer-centric idea, the service offers more than just transmission of television and radio stations by using new digital TV technologies. KPN already offers TV using Digitenne and with the introduction of Mine positions TV via Digitenne as a value for money product.
