KPN's Goeie deal triple-play: more expensive than Tele2

KPN's Goeie Deals not so good; mobile consumers better off with Vodafone 2-year contract

Dutch incumbent KPN launched a major marketing campaign called Goeie Deals XL (Good Deals) in the beginning of July 2011. This research brief examines whether the deal for consumer mobile, which offers a 50 percent discount on the monthly fee for all Personal Sim Smart subscriptions during the first nine months on a 24-month contract or the first three months on a 12-month contract, really is a good deal. The comparison is made with similar subscriptions offered by the two main competitors of KPN: Vodafone Netherlands and T-Mobile Netherlands. The comparison shows that Vodafone currently has a better deal with a two-year contract offering a 50 percent discount on the monthly fee during the first twelve months. KPN meanwhile offers the lowest average monthly costs with a one-year contract due to its three-month discount and lower device price.