This report provides detailed insights into handset brands and mobile service providers among children and teenagers in the Netherlands (ages 6–18). It analyses how device ownership and operator choice evolve as children grow older and how strongly household ecosystems influence these choices. The study reveals clear trends in handset brand preferences, the use of new versus second-hand devices, and the role of parents and broadband providers in shaping mobile operator selection. The results highlight the growing importance of ecosystems and fixed–mobile convergence within households.
The analysis is based on data from Telecompaper’s Consumer Insights Panel collected in Q3 and Q4 2025, providing a recent and representative snapshot of the Dutch market for children and teenagers.
Key topics covered
The report includes insights into:
- Handset brand distribution among children aged 6–18, including Apple and Samsung
- The role of second-hand and handed-down smartphones within families
- Mobile operator market shares among children, including KPN, Vodafone, Odido and smaller brands such as Lebara, Youfone, Budget and 50+ Mobiel
- The influence of parental device and operator choice
- Fixed–mobile convergence within broadband households (KPN, Ziggo, Odido and Delta)
- Differences between primary school children and teenagers
- All results are analysed for the total market and split by age groups (6–12, 13–15 and 16–18).
Who should read this report
This report is particularly relevant for companies and professionals active in the telecom and digital ecosystem who want to understand how younger generations enter the mobile market. It provides valuable insights for mobile network operators and MVNOs assessing their competitive position among younger users, handset manufacturers analysing brand adoption among children and teenagers, and marketing teams developing youth-oriented propositions. The report is also useful for strategy teams, consultants and investors looking to understand the long-term dynamics of telecom ecosystems, including the role of family influence and fixed–mobile bundling in shaping mobile provider and handset choices.
