The new Telfort only slightly adjusted the set of services and the prices. The new introduced post pay subscription ‘Abonnement’ is inferior to the Telfort Samenbellen plus bundles. This remains the best post pay subscription and offers the most minutes at a low price and best price per SMS up to 80 messages per month. When compared to the competition, Telfort ‘Abonnement’ offers the cheapest minute bundle packages and the Telfort prepay is in line with all other prepay offers in the Netherlands. The ‘Abonnement’ SMS bundles from Telfort are also in line with the bundles of Vodafone and T-Mobile for low end, but offers the best bundle option for 125 or more SMS-messages. The shift of focus to commodity products and the shift away from data products had a large impact on the data portfolio of Telfort: the Blackberry is the only product that returned in Telfort’s corporate GPRS portfolio.
