Tele2 Netherlands is part of Swedish company Tele2 AB, founded in 1993. The company offers products and services in fixed and mobile telephony, broadband and IPTV television. Tele2 entered the Dutch market in 1997 as an alternative telecom operator for the fixed-line market. In 2001 Tele2 launched the first Mobile Virtual Network Operator (MVNO) in The Netherlands by signing an agreement with Telfort. In 2003, Tele2 Netherlands also added internet services to its service portfolio. In 2007, Versatel and Tele2 entered into an agreement where Versatel acquired the Dutch and Belgian businesses of Tele2. After a reversed take-over, Tele2 and Versatel merged into one company. Later on, Versatel sold their Belgian operations to KPN. The brand Versatel on the business market was replaced by Tele2 Zakelijk and the consumer activities are marketed under the Tele2 brand. Tele2 re-branded its logo and started to position itself as a full service telecom provider offering quality services and introduced a new pay-off: "Why pay more" replacing "The company that brings you small bills". In November 2008, Tele2 launched Frank the black sheep as the mascot for its new advertising campaign aimed at consumers. The slogan for the new campaign is 'Tele2, born to be cheap.' The profile outlines the most important business issues and reports a full SWOT analysis.
