Recently TomTom has launched its new High Definition Traffic service. The company offers the new service as part of the One XL PND and as an add-on for existing customers. This service will provide a nice boost in revenues for the mobile operators that partner with TomTom as the agreement between TomTom and the operator includes a revenue share of the monthly recurring subscription cost for the HD traffic service. In this Research Brief we have estimated revenues for Vodafone Netherlands and for mobile operators in Belgium, Germany and UK. Telecompaper estimates that Vodafone Netherlands will add about EUR 7.3 million in extra data revenue in 2009, and the mobile operator in Belgium that secures the deal with TomTom could earn EUR 2.4 million in one year.
