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Research Report

Video behaviour of Dutch consumers 2015 Q4

Report, published: March 2016
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€ 3,000

This is the third edition of our semi-annual consumer research on video consumption behaviour in the Netherlands. The report focuses on three main topics:

  1. Devices used for watching video content
  2. Subscriptions to theme channels and OTT services
  3. Viewing behaviour

 The report answers questions such as:

  • How can I best target youngsters with video-related content?
  • How many people have TVs that are connected to the internet?
  • How many minutes do older people watch live television each day?
  • How do HBO subscribers differ from those who subscribe to Netflix (age, broadcast provider, type of household and income)?
  • How many people are interested in a Fox Sports subscription?

In the report the following theme channels and OTT video services are included: Netflix, Film1, Ziggo Sport Totaal, HBO, FOX Sports, NLziet, Videoland Unlimited, MyPrime and plus packages offered via broadcast providers.

New chapter in this edition: Use of Apps, with slides about video-app installs or use on smart TVs, tablets and smartphones.

 


Look Inside

Specifications

Research Type Survey
Published 07 Mar 2016
Pages 44
File Type PDF
Size 1982kb
Geographic Scope    Netherlands
Editions Broadcast, Internet, Mobile
Topics Market research / news, Consumer devices/equipment, Television, Wireline, Wireless, Broadcast, Research
Companies HBO, Netflix

Add to cart
€ 3,000

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