TikTok estimates K-culture generated KRW 31.4 tn in economic impact in 2026
TikTok estimates that its contribution to the economic impact of South Korean culture will reach KRW 31.37 tn in 2026 and increase to KRW 40.64 tn by 2030, according to a report produced with management consultancy Kearney. The report, based on a survey of 3,300 consumers aged 16 to 49 across 10 countries including the US, UK, Japan, Brazil and Saudi Arabia, examined the economic effects associated with six areas of K-culture: K-pop, media and intellectual property, beauty, food, fashion and tourism.