Deutsche Telekom launches Gen Z ad campaign in European markets
Deutsche Telekom has launched a new advertising campaign in European markets aimed at the Gen Z audience with an ad titled 'Not a Passenger' . The ad aims to inspire young people to embrace digital self-determination and shape their own identities in a period of digital transformation. Telekom is rolling out the campaign on social media, out-of-home (OOH) media, and through interactive live experiences in eight European markets including Austria, Croatia, the Czech Republic, Hungary, Montenegro, North Maced