Almost 50% of the Dutch have interactive TV services

Monday 3 March 2014 | 11:13 CET | Background

Almost 50 percent (48%) of the Dutch has interactive TV according to a survey by Telecompaper Consumer panel in December 2013. Interactive TV availability is the lowest among customers of CanalDigitaal, Ziggo and UPC and the highest among KPN and Telfort customers. The use of interactive TV is highest on DSL and fibre networks and the majority of interactive TV users is content with the services especially the ability to record TV programs and catch-up TV services.

The majority of CanalDigitaal (67%) and Ziggo (62%) customers do not have interactive TV (including catch-up TV, VoD and EPG with recording capabilities), which is clearly more than the market average of 52 percent. CanalDigitaal’s higher percentage is logical as it does not offer catch-up TV or VoD services.

Fifty-five percent of the customers of cable operator UPC has interactive TV services, much higher than the 38 percent of Ziggo customers. The difference can be explained by the earlier introduction of digital TV services as well as more focus on interactive TV services by UPC. For KPN and Telfort, the percentage of interactive TV owners is much higher, with 82 percent and 76 percent respectively.


DSL, fibre most used for interactive TV services

Interactive TV is in use by 74 percent of the Dutch using a fibre network and by 69 percent via DSL networks, compared to a market average of 48 percent. Cable TV networks see a fifty-fifty split between interactive TV or no interactive TV. 


Big majority of users is (very) content with interactive TV

Interactive TV users were also asked if they were content or discontent with the interactive TV services and its recording, catch-up TV and VoD capabilities. A clear majority of the Dutch interactive TV users (78%) is (very) content about the service. A large majority of KPN customers (85%) is (very) content with interactive TV compared 70 percent of Ziggo customers, which is the lowest score of all operators, but still more than two thirds of Ziggo’s interactive TV customer base.


KPN’s customers are most content with catch-up TV, with 74 percent being (very) content, compared with a market average of 62 percent. Recording services score the highest at UPC customers (83%) and KPN (79%). VoD services are valued satisfactorily by 58 percent on average, the lowest score of all capabilities, both UPC and KPN customers are the most content with a percentage of 64 percent. The fact that UPC customers value the interactive TV services is in contrast with the problems UPC had with its interactive TV platform Horizon, which was widely reported on by trade media. 

DSL customers most satisfied about interactive TV

Looking at the results per technology, almost all (91%) DSL customers are (very) content, compared with the market average of 78 percent and 74 percent of cable customers.


Cable TV customers are less often content with catch-up TV, at only 57 percent, while both DSL and fibre score percentages of more than 70. VoD services via fibre networks are valued more positively (69%) than via DSL (58% of customers) or cable TV (54% of customers).

Respondents in the Telecompaper Consumer Panel with a TV service were asked if they have interactive TV capabilities. Recording TV programs, catch-up TV and VoD were given as interactive TV features. People who said that they have interactive TV, were also asked how content they were about interactive TV in general and specifically about the recording capabilities, catch-up TV capabilities and VoD capabilities. The survey was conducted in December 2013 (n=2,662 among a representative sample of 12-80 year-olds, stratified by age, gender and education). For more information about the research opportunities with the panel, please contact our research department (feedback@telecompaper.com).

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