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Wireless

Dutch mobile operators target VO market with growth in low-cost brands

Monday 27 January 2014 | 14:29 CET | Author: Alejandra van de Roer | Background
Virtual brands, including MVNOs and the alternative brands runs by mobile operators, had a 40.9 percent share of the Dutch mobile market at the end of September 2013, according to research by Telecompaper. Tele2, still active as an independent MVNO while it prepares its own network launch, is showing strong customer growth, as are the no-frills, low-cost virtual brands, especially Vodafone's hollandsnieuwe. The VO market remains dynamic, with recent news including Lycamobile dropping its second brand GT Mobile, Robin Mobile adjusting its unlimited offers and Voiceworks launching a new

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Categories: Mobile & Wireless
Companies: *bliep / Dekatel Telecom / GT Mobile / Hema Mobiel / Hi / Hollandsnieuwe / KPN / Lebara Nederland / Lycamobile / Robin Mobile / Simpel / Tele2 Netherlands / Telfort / T-Mobile Nederland / TrendCall / Truphone / Vodafone Nederland / Ziggo
Countries: Netherlands
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