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German mobile service revenues grow for 3rd quarter in a row

Wednesday 23 December 2015 | 15:35 CET | Background

The German mobile market grew by 1 percent or almost 1 million customers during the third quarter of 2015 to a total 113.4 million Sims. Mobile service revenues grew 1.5 percent compared to the second quarter of 2015 to a total EUR 4.64 billion, the third consecutive quarter of sequential growth. The increase was driven by a 2.1 percent rise in non-voice revenues and 0.9 percent growth in voice revenues, according to Telecompaper's quarterly data sheet about the German mobile market. The main driver for non-voice revenue growth was the growing number of LTE customers, which passed the 20 million mark during the third quarter.

The German mobile market grew by 1 percent or almost 1 million customers during the third quarter of 2015 to a total 113.4 million Sims. Mobile service revenues grew 1.5 percent compared to the second quarter of 2015 to a total EUR 4.64 billion, the third consecutive quarter of sequential growth. The increase was driven by a 2.1 percent rise in non-voice revenues and 0.9 percent growth in voice revenues, according to Telecompaper’s quarterly data sheet about the German mobile market. The main driver for non-voice revenue growth was the growing number of LTE customers, which passed the 20 million mark during the third quarter.

Telefonica leads customer growth

Telefonica Deutschland saw the strongest customer growth in Q3, adding 627,000 customers to reach 43.3 million and cement its place as the largest operator. Telefonica grew in both prepaid and postpaid by around 2 percent. Telekom Deutschland gained 426,000 customers during the quarter to end September with a total 39.9 million Sims. Its growth was led by a 1.6 percent increase in postpaid subscribers. Vodafone was the only operator to lose customers during the quarter, dropping by 99,000 to end September with 30.2 million customers. The loss was entirely prepaid, with around 1,000 postpaid customers added in the period.

Mobile service revenue higher at all operators

Mobile service revenues in Germany increased 1.5 percent during the third quarter to EUR 4.64 billion. All three mobile operators saw their mobile service revenue increase during the quarter. Telefonica lead, growing 2.1 percent to EUR 1.42 billion. Telekom Deutschland won 1.3 percent to EUR 1.69 billion, and Vodafone added 0.8 percent at EUR 1.53 billion.

Non-voice revenues were the main growth driver, increasing 2.1 percent on a quarterly basis to EUR 2.38 billion. Voice revenues rose by 0.9 percent over the same period to EUR 2.26 billion. This was the first quarterly growth for voice revenues since the second quarter of 2014.

Almost fifth of Germans on LTE

The growing adoption of LTE is helping drive the increase in non-voice revenue. Telekom Deutschland had the most LTE customers at the end of September, at almost 7.5 million or 36 percent of the market. Telefonica followed with slightly more than 7 million LTE customers or a third of the total, and Vodafone was third with 6.5 million subscribers or 31 percent of the market.

As Telekom Deutschland was the frontrunner with LTE, its market share is decreasing, while Telefonica and Vodafone are catching up. The total LTE market grew by 12.7 percent during the quarter to 20.9 million LTE subscribers, and at the end of September 2015, 18.5 percent of all German mobile subscribers were on LTE. Vodafone had the highest penetration of all the operators, with 21.5 percent of its subscribers on LTE. Telekom Deutschland scores slightly better than the market average with 18.7 percent, while Telefonica Deutschland was at 16.2 percent.



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