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General

Internet majors attack content and multi-play markets

Monday 28 May 2018 | 16:44 CET | Author: Tim Poulus | Background
The big internet companies may be increasingly active on the content and communications markets, but they still miss one thing that the telecom and media companies have (including Netflix and Spotify): paying subscribers. Several companies have been trying recently to change this and introducing new subscription offers. The battle for the consumer's content budget continues to escalate and may also have an impact on the multi-play market. The internet majors are unlikely to have too devastating an effect in the near term, as their main market digital advertising is still in a structural

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Categories: General
Companies: Alphabet / Amazon / Apple / BT / Facebook / Google / Netflix / Sky / Snapchat / Spotify / Twitter / YouTube
Countries: World
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