MobileIron: Enterprise Mobility Management specialist expands to fixed PC market

Monday 21 November 2016 | 15:35 CET | Background
Mobile devices in the business environment are no longer used "just" to retrieve e-mails or to take notes. The evolution of mobile phones and tablets and their capabilities have transformed business processes, helping to increase efficiency and productivity.  However, any mobile device represents a potential security risk for a company, and this risk is increasing as more and more people use personal devices for work purposes. Mobility is becoming an increasing concern for every IT department. BYOD programs have to be secured and also companies need to make sure that data privacy for employee data is given. 

MobileIron is one of the main players in enterprise mobility management space. According to the company, MobileIron's mission is to enable modern enterprises to secure and manage information as it moves to mobile and to the cloud, while preserving end-user privacy and trust. Stratos Komotoglou, Senior Marketing Manager EMEA at MobileIron, explained in an interview with Telecompaper the company’s evolution to becoming market leader in the Netherlands and the main trends affecting the European market. 

MobileIron history

Stratos describes the shift in the industry as a three-stage process, which he has witnessed while working at Mobile Iron. MobileIron was founded in 2007 and in 2009 launched the first mobile device management (MDM) product. Blackberry was very strong at that time but mainly only in secure mobile email. With the introduction of the iPhone, everything changed, particularly as demand and usage increased. MobileIron was one of the first players to allow iPhones and iPads as well as Android Devices in the corporate space after seeing significant demand from IT departments to make this happen. Moving forward, the company also expanded support for platforms including Windows phones. The second stage was the introduction of software for the distribution and control of secure apps and content, for which the company developed dedicated solutions. The third stage is the shift in business processes within companies from the old perimeter model to the new ‘mobile & cloud’ model. And this all comes down to Enterprise Mobility Management, which combines Mobile Device, Mobile Application and Mobile Content Management.

The company continues to develop and expand its products and recently made the move to Secure PC's with Windows 10, by allowing companies to manage all their corporate devices throughout one single platform. In October 2016 the company launched a new product called MobileIron Bridgde which unifies mobile and desktop Security for Windows 10 using a single console and communications channel. It extends EMM capabilities to manage PCs, and according to MobileIron, can save organizations up to 80 percent on costs, while increasing efficiency and ensuring consistent security across PCs and mobile. With MobileIron Bridge IT Departments can fill the gap between EMM and GPOs. 

Shift to mobile & cloud

According to Stratos, the main challenge currently in the enterprise space is the shift from on-premise, in-house systems to cloud-based and mobile services and platform to handle business processes and to make sure data is secured everywhere. This is driven by the rise of cloud computing, the explosive growth of mobile devices and the greatly expanded access to IT resources by non-employee players, such as partners but also end consumers. 

An example is MobileIron’s recently announced contract with Dutch healthcare organization Buurtzorg. Flexibility is key to the company’s ability to deliver medical and support services to patients in their homes. To improve the security, speed and accuracy of patient recordkeeping, Buurtzorg launched a pilot program equipping nurses with iPads to take on their rounds. In addition to securing mobile devices, Buurtzorg needed to deploy Buurtzorgweb, its central healthcare app that provides access to critical services such as patient recordkeeping, business administration, payroll, and more. MobileIron provided their complete EMM solution. The initial pilot program with MobileIron proved successful, so Buurtzorg decided to move its growing fleet of over 8,000 iPad devices to the MobileIron Cloud. The company currently uses MobileIron Cloud to securely manage all of these devices and enforce security measures such as password policies and remote device wipe in case a device is lost or stolen. 

Another example is Brussels Airport. The airport’s IT organization needed to upgrade its infrastructure in order to support greater employee mobility. Business managers specifically wanted to use their own iPhones, iPads and Android devices instead of company-issued phones. To support this transition, Brussels Airport turned to Mobco and MobileIron for a secure enterprise mobility management (EMM) solution to help protect corporate data on mobile devices without sacrificing the native device experience.

Other example is NIBC Bank, a Dutch bank for medium-sized companies and retail clients, which wanted to migrate from BlackBerry to iOS devices. The bank deployed an enterprise mobility management (EMM) solution from MobileIron to meet strict compliance and security standards.  With the support of MobileIron, NIBC completed its BlackBerry migration at the end of 2013 and now provides a company-owned iPhone to each employee and iPads to senior managers. Users can also bring their own devices to work if they prefer, because NIBC understands that when employees use their preferred devices and apps, they are more productive and satisfied. NIBC can secure every device in its environment with MobileIron’s platform, regardless of whether the device is owned by the company or the employee. 

MobileIron market leader in Netherlands

Other Dutch clients of MobileIron include ING, Heineken, the Ministry of Defense and Bol.com. MobileIron focuses on organisations with more than 100 employees. According to the company it has already more than 12,500 customers since 2009 worldwide. In the first half of 2016 the company reported USD 76.9 million in revenues, of which around 50 percent came from outside the US, with Germany its largest market with 13 percent of sales (only country after US with more than 10% of sales). The company sells its products mainly through channels and system integrators. In the Netherlands mITE, Ecare, Vodafone and KPN are some of the partners which offer MobileIron. mITE was previously a partner of MobileIron and was last year bought by Vodafone

According to a recent report by Computer Profile MobileIron is market leader for mobile device management in the Netherlands. MobileIron's 31.4 percent market share is almost double that of VMware AirWatch (16.7%) and Blackberry (13.7%) and is four times that of Microsoft (7.8%). According to the company, the shares of the two market leaders were stable over the past year. Computer Profile analyzed 1,200 Dutch businesses with 50 or more employees on their use of business critical applications in the month of September 2016. 

MDM: Dutch market share per supplier


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