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Broadband

More Dutch consumers interested in broadband-only plan

Thursday 12 November 2015 | 16:35 CET | Background

One in eight Dutch consumers (13%) is very interested in a broadband-only subscription. Especially KPN customers are interested in such an offer, more than Ziggo subscribers. Singles are also very interested, according to research by the Telecompaper Consumer Panel in October 2015. A broadband-only subscription means the customers does not take voice or TV services or gets these from an OTT or other provider. 

The survey asked how interested consumers would be in a broadband-only plan with speeds of 200 Mbps at an attractive price. The share expressing interest increased to 13 percent in the latest survey, more than double the 6 percent registered in August 2013. This is in line with other research by Telecompaper on the cord-cutting trend

In addition to the 13 percent very interested, another 22 percent said they were somewhat interested. Two-thirds (65%) said they had no interest in such an offer, a figure little changed in the past two years. It appears that a small share of consumers who were previously somewhat interested are now becoming more interested.

 

Singles more interested

The 20-29 age group showed a slightly higher interest than other ages (14% vs 11% of 50-80 year-olds). More differences were visible across types of household. Mainly single-person households showed the strongest interest, at 18 percent. This was followed by single-parent households, at 15 percent. 

KPN customers show stronger interest

 

The survey also looked at the differences between customers of the two largest internet providers, KPN and Ziggo. Among Ziggo customers, 11 percent said they were very interested in broadband-only, while the percentage was higher at KPN, at 17 percent. The stronger interest may support KPN's recently launched OTT TV service Play. With the service, customers need only a broadband connection in order to access the most popular Dutch TV channels (and HBO). The service NLziet, run by broadcasters, is also testing streaming of live channels.

The lower interest at Ziggo is not surprising given that the cable operator does not offer a broadband-only option. Customers always need to subscribe to TV before they can sign up for other services. 

 

There are only a few providers active in the Netherlands offering broadband only, and few multi-play operators offer fast broadband for a low price without other services. These include Vodafone, which until recently focused less on triple-play, and XS4All, which has always positioned itself as an internet specialist.

Ziggo and KPN focus mainly on their triple- and quad-play offers, although Ziggo does offer dual-plays and KPN customers can just take broadband. Small local players such as Jonaz (Leusden) and Netrebel (Houten) are emerging on fibre networks, offering only internet at very high speeds for competitive prices.

This research is based on the Telecompaper Consumer Panel. Question asked: to what degree are you interested in subscribing at a new provider to only broadband (fibre) without TV or fixed telephony services? (you can't take the latter services from the same provider). This provider offers a simple product: fibre internet with a speed of 200 Mbps (in 2013 and 2014: 100 Mbps) at an attractive price. The question was posed in August 2013, October 2014 and October 2015 (n=3,268). Panel participants are aged 12-80, and results are stratified according to age, gender and education. For more information about research opportunities with the panel, please contact research@telecompaper.com.

 

 



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