Quad-play market held back by consumer desire for freedom of choice

Tuesday 23 April 2013 | 16:43 CET | Author: Tine Niezink | Background
KPN introduced in early 2013 its offer 'KPN Compleet', a range of packages allowing (initially existing) customers to link their mobile subscription with their subscription for TV, internet and fixed telephony. KPN Compleet customers do not receive a single bill for all the services (something which has previously defined quad-play offers), but they do receive various advantages compared to other customers. The quad-play customers receive an additional 45 TV channels, free calls with other KPN customers in their family and twice as many minutes, SMS and data with a new mobile subscription.

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Categories: Fixed
Companies: Analysys Mason / Belgacom / KPN / Tele2 / Telenet / T-Mobile
Countries: Netherlands
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